Off We Go To BASELWORLD 2009

To the rest of the world, April is just...April. Springtime, more rain perhaps, April Fool's day? To those in the watch industry, April is...the centre of the universe. Each spring, a little quiet town in Basel, Switzerland turns into a mammoth hive of incredible activity around late March- early April as the world's finest (in watches and jewellery) descend on this cosy little township for the annual BASELWORLD fair.

The largest watch & jewellery fair in the world, it attracts some 2000 companies from the trade all across the world, to showcase their latest developments and innovations at Basel. At BASELWORLD, it is THE definitive melting pot as legendary CEOs, corporate honchos, media, photographers, celebrities and watchmakers rub shoulders with quiet geniuses, jewellery-setters, tools-makers, corporate types, models, retailers as well as the general public, be it the curious citizens of Basel (complete with the odd pet or 2) or hardcore watch enthusiasts from Vietnam to Russia (Yes! We spotted some Singaporean, Malaysian and Thai collectors too!).

To visit BASELWORLD's official website, please click here.

At The Hour Glass, the Fair heralds much excitment too as the management & sales team pack their bags for the annual "pilgrimage" to the mecca of watches. Please read next posting to see what exciting new products Sinn has to offer us this year!